EDUCATIONUniversity of Pennsylvania (B.A., 2022)
Najma Dayib is KM's Marketing Associate and is based in our New York office.
Ms. Dayib is a University of Pennsylvania graduate with a Bachelor of Arts in Philosophy, Politics, and Economics (PPE). Throughout her undergraduate career, Ms. Dayib worked as the Audience Engagement Director of the university's multi-million-dollar student-led publication, the Daily Pennsylvanian. Through her experience at the Daily Pennsylvanian, Ms. Dayib became highly knowledgeable in marketing and conducting and analyzing research into audience behavior; she significantly increased the paper's reach while maintaining its reputation. Additionally, during her time at UPenn, Ms. Dayib also worked as a research intern at MMG Jury Consulting in Philadelphia, PA.