Apple Inc.

Case Overview
39 Days Left to Seek Lead Plaintiff
Lead Plaintiff Deadline: | Lead Plaintiff Deadline: 08/19/2025 |
Status: | Status: Investigating |
Company Name: | Company Name: Apple Inc. |
Case Number: | Case Number: 5:25cv05197 |
Class Period: | Class Period: 06/10/2024 - 06/09/2025 |
Ticker: | Ticker: AAPL |
Related Attorneys: | Lead Attorneys: Thomas W. Elrod |
Related Practices: | Related Practices: Securities |
The law firm of Kirby McInerney LLP announces that a class action lawsuit has been filed in the U.S. District Court for the Northern District of California on behalf of those who acquired Apple Inc. (“Apple” or the “Company”) (NASDAQ:AAPL) securities during the period from June 10, 2024, through June 9, 2025 (“the Class Period”). Investors have until August 19, 2025, to apply to the Court to be appointed as lead plaintiff in the lawsuit.
The complaint alleges that Defendants made false and/or misleading statements and/or failed to disclose that: (i) Apple misstated the time it would take to integrate the advanced AI-based Siri features into its devices; (ii) accordingly, it was highly unlikely that these features would be available for the iPhone 16; (iii) the lack of such advanced AI-based features would hurt iPhone 16 sales; and (iv) as a result, Apple's business and/or financial prospects were overstated.
On March 7, 2025, Apple announced that it was indefinitely delaying promised updates to its Siri digital assistant. Specifically, multiple news outlets quoted an Apple spokeswoman as stating that certain features initially announced in June 2024, including Siri's ability to tap into a user's personal information to answer queries and have more precise control over apps, were "tak[ing] [] longer [to deliver] than [the Company] thought" and will now be released sometime in "the coming year." That same day, this statement was published by John Gruber, the writer and producer of the technology-focused weblog Daring Fireball, who criticized Apple's promised AI-based Siri features as having been "vaporware" (imaginary) and Apple's 2024 WWDC advertising as being, in retrospect, merely a "concept video." In addition, Apple stopped running advertisements promoting the advanced AI-based Siri features and pulled those advertisements from its website and YouTube account. On this news, Apple's stock price fell $11.59 per share, or 4.85%, to close at $227.48 per share on March 10, 2025.
Then, on March 12, 2025, Morgan Stanley published a report in which analyst Erik Woodring lowered his price target on Apple from $275 to $252, asserting that the delay in introducing advanced Siri features would impact iPhone upgrade cycles throughout 2025 and 2026. Woodring presented evidence that roughly 50% of iPhone owners who did not upgrade to the iPhone 16 attributed their decision to such delays. On this news, Apple's stock price fell $11.16 per share, or 5.05%, over the following two trading sessions, to close at $209.68 per share on March 13, 2025. Then, on April 3, 2025, the Wall Street Journal published an article entitled "Apple and Amazon Promised Us Revolutionary AI. We're Still Waiting." The Wall Street Journal stated, in relevant part, that "[w]ith more personal' Siri [. . .], the tech giant[] marketed features [it] ha[s] yet to deliver," and suggested that while "this is challenging technology and the cost of getting it wrong is devastatingly high, especially for [a] company[y] like Apple [. . .] that must build trust with customers," "the same responsibility applies to marketing: They shouldn't announce products until they're sure they can deliver them." (Emphasis in original). On this news, Apple's stock price fell $14.79 per share, or 7.28%, to close at $188.13 per share on April 4, 2025.
Finally, on June 9, Apple hosted its WWDC for 2025 (the "2025 WWDC"), almost one year to the day after first announcing the suite of supposedly forthcoming Apple Intelligence features at the 2024 WWDC. Conspicuously, the Company failed to announce any new updates regarding advanced Siri features. Analysts and media outlets variously described the WWDC as "underwhelming" and "disappointing," with CNN commenting that "it's unlikely that any of the announcements made at Monday's event will change the perception that Apple is behind its competitors in AI." Following the 2025 WWDC, Apple's stock price fell another $2.47 per share, or 1.21%, to close at $201.45 per share on June 9, 2025.
The complaint alleges that Defendants made false and/or misleading statements and/or failed to disclose that: (i) Apple misstated the time it would take to integrate the advanced AI-based Siri features into its devices; (ii) accordingly, it was highly unlikely that these features would be available for the iPhone 16; (iii) the lack of such advanced AI-based features would hurt iPhone 16 sales; and (iv) as a result, Apple's business and/or financial prospects were overstated.
On March 7, 2025, Apple announced that it was indefinitely delaying promised updates to its Siri digital assistant. Specifically, multiple news outlets quoted an Apple spokeswoman as stating that certain features initially announced in June 2024, including Siri's ability to tap into a user's personal information to answer queries and have more precise control over apps, were "tak[ing] [] longer [to deliver] than [the Company] thought" and will now be released sometime in "the coming year." That same day, this statement was published by John Gruber, the writer and producer of the technology-focused weblog Daring Fireball, who criticized Apple's promised AI-based Siri features as having been "vaporware" (imaginary) and Apple's 2024 WWDC advertising as being, in retrospect, merely a "concept video." In addition, Apple stopped running advertisements promoting the advanced AI-based Siri features and pulled those advertisements from its website and YouTube account. On this news, Apple's stock price fell $11.59 per share, or 4.85%, to close at $227.48 per share on March 10, 2025.
Then, on March 12, 2025, Morgan Stanley published a report in which analyst Erik Woodring lowered his price target on Apple from $275 to $252, asserting that the delay in introducing advanced Siri features would impact iPhone upgrade cycles throughout 2025 and 2026. Woodring presented evidence that roughly 50% of iPhone owners who did not upgrade to the iPhone 16 attributed their decision to such delays. On this news, Apple's stock price fell $11.16 per share, or 5.05%, over the following two trading sessions, to close at $209.68 per share on March 13, 2025. Then, on April 3, 2025, the Wall Street Journal published an article entitled "Apple and Amazon Promised Us Revolutionary AI. We're Still Waiting." The Wall Street Journal stated, in relevant part, that "[w]ith more personal' Siri [. . .], the tech giant[] marketed features [it] ha[s] yet to deliver," and suggested that while "this is challenging technology and the cost of getting it wrong is devastatingly high, especially for [a] company[y] like Apple [. . .] that must build trust with customers," "the same responsibility applies to marketing: They shouldn't announce products until they're sure they can deliver them." (Emphasis in original). On this news, Apple's stock price fell $14.79 per share, or 7.28%, to close at $188.13 per share on April 4, 2025.
Finally, on June 9, Apple hosted its WWDC for 2025 (the "2025 WWDC"), almost one year to the day after first announcing the suite of supposedly forthcoming Apple Intelligence features at the 2024 WWDC. Conspicuously, the Company failed to announce any new updates regarding advanced Siri features. Analysts and media outlets variously described the WWDC as "underwhelming" and "disappointing," with CNN commenting that "it's unlikely that any of the announcements made at Monday's event will change the perception that Apple is behind its competitors in AI." Following the 2025 WWDC, Apple's stock price fell another $2.47 per share, or 1.21%, to close at $201.45 per share on June 9, 2025.